Ilan Sobel brings extensive experience in General Management, International Sales and Marketing, Manufacturing and Operations. Prior to joining BioHarvest in July 2020, Ilan served for 6 years at Weissbeerger, first as Chief Operating Officer and then transitioning to Chief Commercial Officer. In this capacity, Ilan played a major leadership role in building a disruptive BIG Data, IOT & Software Company servicing major Beverage players which was ultimately purchased by Anheuser Busch InBev. Previously, Ilan served an 18 year stint as an International Employee of The Coca-Cola Company, where he played a pivotal role in key senior leadership positions generating significant revenue and profit growth and improving brand health trends across diverse global markets including the United States, China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Vietnam, the Philippines and South Africa. Ilan brings to BioHarvest Sciences a wealth of hands-on experience, business acumen and leadership expertise in building large-scale businesses and billion-dollar brands , including a very strong ability to access C level executives at top Fast-Moving Consumer Goods Companies & National Retailers.